DENVER, CO — BOMAG Americas
announces a new National Accounts Manager plus recent additions to its regional rental sales manager (RSM) team. Having a sales manager dedicated to national and larger regional rental chains plus RSMs serving smaller territories allows BOMAG to enhance the level of sales support it offers to light equipment rental customers and its industrial manufacturer representatives (IMRs).
Jon Roebuck has been elevated to National Accounts Manager for BOMAG’s rental channel, while Brandon Davidson was named the new Southwest Rental Sales Manager and Jack Halsey was named the new Northwest Rental Sales Manager.
New National Accounts Focus
Roebuck transitioned from the Southeast Rental Sales Manager, where he spent the last four years. Roebuck has nine years of sales experience with BOMAG, previously also working inside sales and as the Sales Administration Manager, giving him experience on the entire BOMAG equipment line. This expanded position gives national and larger regional rental chains throughout North America — such as United
, and H&E
— a person at BOMAG solely dedicated to the special needs of larger rental companies. Roebuck will also support the regional RSMs in working with the local stores of these rental chains.
Davidson brings 17 years of rental industry experience to BOMAG and the Southwest region, which includes Texas, Oklahoma, Louisiana, and New Mexico. With a previous work history of more than 10 years spent with another light equipment manufacturer, Davidson knows compaction. As RSM for BOMAG, he will work closely with independent and chain rental companies within the territory to grow and develop the customer base.
“There are tremendous opportunities throughout this territory — commercial, private, and road building — coinciding with its population growth," Davidson said. "BOMAG is a known brand in this region with great name recognition that will lead to excellent opportunities for rental companies to grow their business with our equipment."
Halsey offers nearly 30 years of rental experience through his time with Baretto Mfg. He worked his way up from shop assembly to sales development and management of the company’s East Coast region. As Northwest RSM, Halsey returns to his home roots with a field office centrally located to cover the states of Colorado, Utah, Wyoming, Montana, Idaho, Oregon, Washington, and Alaska.
“BOMAG is known for supplying quality equipment and paying close attention to design details, much like my previous company," Halsey said. "I love the equipment business and look forward to meeting with customers face-to-face and helping grow their businesses."